According to The Hollywood Reporter, the drones were part of a marketing campaign from Paramount+ to promote its upcoming sci-fi series Halo. Courtesy: DENNIS HEGSTAD
AUSTIN, Texas – A swarm of drones amassed in the skies over downtown Austin this weekend. The 400 drones were suspended over the city during SXSW to form a giant QR code.
According to The Hollywood Reporter, the drones were part of a marketing campaign from Paramount+ to promote its upcoming sci-fi series Halo. The series is based on the popular Xbox game about a warrior fighting off an alien invasion.
The QR code was reportedly scannable, linking to a trailer for the series.
The drones will reportedly appear several times again Monday night starting around 8 p.m., with the best viewing options by Rainey Street, East Side Tavern, or The Fairmont.
“In its adaptation for Paramount+, HALO will take place in the universe that first came to be in 2001 with the launch of Xbox®’s first “Halo” game,” SXSW said. “Dramatizing an epic 26th-century conflict between humanity and an alien threat known as the Covenant, HALO the series will weave deeply drawn personal stories with action, adventure and, a richly imagined vision of the future.”
The Paramount+ show premieres at the South by Southwest Film Festival this afternoon. The show will be played at the Paramount Theatre at 4 p.m. on March 14.
It debuts on Paramount+ on March 24.
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Source: https://www.fox10phoenix.com/news/drones-giant-qr-code-austin-texas-sxsw